1. Apple Search Ads set up & management
I can initially set up advertising campaigns and run traffic during the test period. You look at the result. If everything suits you, I will be engaged in optimization and testing of new hypotheses.
I work with SKAG principle, according to which Apple specialists suggests to work.
I create campaigns by semantics:
– Brand queries;
– Main competitors;
– Related competitors;
– Direct queries;
– Discovery campaign.
All with exact match except Discovery - for constant search for new semantics.
How our cooperation will look like:
1. You describe to me your goals;
2. I am preparing a media plan;
3. We carry out the necessary integration and setup of the advertising account / MMP / events;
4. I do the initial setup and launch advertising according to the media plan;
5. At the end of the test period, you get full statistics on what we tested and what results we got + further recommendations.
That's it for Apple Search Ads!
2. ASO MANAGMENT
In ASO i make two things: push app visibility and up conversion rate.
In terms of increasing visibility, I work with bot farms and motivated traffic. Depending on the country where growth is needed, I choose the optimal type of installations. I have my own device providers, with the help of which I get search queries to the top. Then I look at how long the key holds, what kind of competition here, and make up a media plan for further work.
Search Query
Position in April
Position in May
Position in June
Crypto
43
44
3
Crypto app
62
74
16
Crypto exchange
62
65
1
Buy crypto
147
144
1
In terms of increasing conversion to install, I am doing AB testing of icons and screenshots. On average, you can increase your conversion rate by at least 10% with the right icon and another 5% with the right screenshots.
Results:
3. APP REVIEWS MANAGEMENT
I can work with the rating of the app, if it is bad. A rating below 4 can greatly affect conversion from view App Store page to install, so it is better to have at least 4+ stars in each locale.
For the last 9 years im working full-time as in-house user acquisition manager.
– In touch almost 24/7, I never disappear anywhere;
– I give transparent feedback;
– Deliver measurable results.
Or just text to appstoremarketer@gmail.com